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This content is taken from the Coventry University's online course, Business Strategy: The Art of Looking into the Future. Join the course to learn more.

A new week

We look forward to exploring strategy theories, the organisation’s public face and strategic management for construction organisations with you over the next week as well as providing you with tools to understand how you might improve your own area of practice.

This week we will:

  • Introduce key theories used when producing organisation strategies
  • Describe Porter’s four generic strategies
  • Explain what is meant by organisational purpose, vision, mission, values and ethics
  • Introduce strategic management for construction organisations

This week will conclude with inspirational leaders and how they can influence organisational strategy.

Your task

What are you most looking forward to seeing this week?

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This article is from the free online course:

Business Strategy: The Art of Looking into the Future

Coventry University