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This content is taken from the Deakin University's online course, Career Credentials: Evidence Your Expertise in Digital Literacy. Join the course to learn more.

Skip to 0 minutes and 6 seconds ARCHANA PATEL: I run a consulting firm. So we have internal needs in terms of digital literacy and external. So we have an array of different clients who all have a different need.

Skip to 0 minutes and 18 seconds ELIZABETH HILL: At Victorian Opera, we use it a lot. So a lot of our– at least 3/4 of our marketing is through a digital media platform. We also have a very strong link to an education programme which is delivered through live streaming, so digitally streaming work. A lot of our survey and data collection is all done through digital media.

Skip to 0 minutes and 41 seconds JUSTIN FRANKLIN: So we need people that understand the digital space and understand IT. What we need more of is people who don’t just understand how to use a computer or a device, they need to know what it might take to actually implement a change using technology. That’s required more and more in all the roles within our business and in the industry.

Skip to 1 minute and 5 seconds ARCHANA PATEL: I’m a firm believer of going to meetings and writing, but you still need to be able to store that either in a CRM or log that information somewhere and in an environment where everyone else is going to be able to share it. That means that you need to have an understanding of how you can collaborate with these tools and IT systems. So it’s not really just, can I create this word document, can I make it really beautiful? How can I now share it, communicate what’s in it?

Skip to 1 minute and 32 seconds ELIZABETH HILL: We have to get the word out about the products that we’re selling and the quickest, fastest and possibly most cost effective way is to do it through the digital system.

Skip to 1 minute and 43 seconds JUSTIN FRANKLIN: Digital communication and tools for analysis is absolutely fundamental to our business now. There is no role that will not involve some kind of digital tool. However, it doesn’t take away from the importance of being able to have those person-to-person conversations, because that’s what turns a tool into a value adding device.

Skip to 2 minutes and 6 seconds ELIZABETH HILL: It’s becoming increasingly more evident that you need to have those very basic skills to start with. And slightly more dedicated and formalised individual skills for specific areas, such as the data collection and those kinds of things.

Skip to 2 minutes and 24 seconds ARCHANA PATEL: Being able to document, document clean, and be able to present results that you’ve got and project plans, analysis that you’ve gone through. That I would expect, really, as a given. Beyond that, I don’t really have the expectation of particular systems or platforms. What, again, I’m looking for is the attitude for someone to actually learn, ask the question, find the person that can assist and help them, and then just move on with that.

Skip to 2 minutes and 55 seconds JUSTIN FRANKLIN: Obviously, they need to come into the business and be able to use the devices that they’re given and use the software applications that we have to add value in their role. But more and more, we need people to think through how they continually improve and innovate and that actually requires a bit more understanding about how these tools and pieces of software actually work together and what might be required to implement a change. And how we’re actually to change the way we’re using something. Or bring in a new tool and put it into practice. The tools are out there. The hard part’s actually putting it to work.

Employer perspectives

There are many reasons why organisations seek people with strong digital literacy skills. In this video, senior workplace leaders share their perspectives about digital literacy and why it matters for so many organisations.

Digital literacy is an essential skill for today’s increasingly digitised and connected world.

It’s what allows organisations to participate in the digital economy, collaborate in virtual environments, and improve their strategic operations.

Employees who can use technology in meaningful ways are highly sought-after by employers looking to construct new knowledge, increase productivity and provide them with a competitive edge.

Your task

Watch the video to find out more from senior workplace leaders about digital literacy in organisational settings.

Is there anything that stands out or that you found particularly interesting, useful or surprising?

When you’re done, summarise your key takeaways from this video and share them in the comments. Also take a moment to read through other posts and use reply to add your thoughts.

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This video is from the free online course:

Career Credentials: Evidence Your Expertise in Digital Literacy

Deakin University