How to measure the effects of mitigation

In this short animation we want to show you how mitigation efforts and changes in farming practice can be measured, using dairy farming as an example. Please note that the numbers used in this animation are used for illustrative purposes only and may differ in real life.

This animation was created by Clara Kightley and Sophie McDonnell, undergraduate students from the University of Reading’s Typography and Graphic Communication department. It shows just one of many examples how one can reduce GHG emissions per unit product.

Can you think of other examples from other sectors? Tell us your thoughts in the comment area below. Remember also that you can ‘like’ and reply to comments made by your fellow learners.