Beyond Pic Nic Pak
Is Pic Nic Pak any different from other businesses on the high street?
Let us explore some of the changes and benefits at Pic Nic Pak and generalise them into a broader business context:
Automate
| Pic Nic Pak Benefits | Benefits for any business |
|---|---|
| Handheld order-taking devices suggest up-selling opportunities | Increased up-selling and bundling of products to customers |
| No hand written, scribbled orders | Prevent errors in transactions |
| No running paper between restaurant floor and kitchen | Eliminate inefficient paper-based process |
| Waiters do not have to remember to make recommendations to customers | Ease of employee training |
| Reduce the number of waiters required | Reduce frontline workforce and cost savings |
| Prompt order taking and attending to customers | Better customer service |
Informate
| Pic Nic Pak Benefits | Benefits for any business |
|---|---|
| Analysing order details helps determine emerging food trends and helps with designing the menu | Product innovation |
| Analysing transactional information to predict busy times and manage staffing/roster accordingly | Efficient staffing and scheduling |
| Analysing order information to help predict required inventory levels and avoid wastage | Predictive inventory control |
| Analysing sales by waiters leads to identification of best frontline staff working at the restaurant. | Employee performance monitoring |
The Pic Nik Pak cafe had a kitchen, a bar and a seating area as distinct functional subsections. With a larger business with multiple departments and complex business processes the benefits of automate and informate will multiply.
Your task
Based on the process of automate and informate outlined above, pick a different kind of business such as a retail shop, travel agency, etc and think about the benefits of automating and informating would bring to that business. Share your comments with your peers.
Competitive Advantage: Using Information to Build Business Success
Competitive Advantage: Using Information to Build Business Success
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