Contact FutureLearn for Support
Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.

Effectuation vs. causation

In 2010, Saras Sarasvathy explained the logic of effectuation in a TEDx talk (by googling you can find many more videos of her!). In this talk she explains in non-academic terms how all kinds of successful organisations, ranging from Starbucks to the Grameen Bank, have used effectual logic during their development.

Take a look at Saras Sarasvathy’s TEDx Talk about Effectual Actions.

Share this article:

This article is from the free online course:

Decision Making in a Complex and Uncertain World

University of Groningen

Course highlights Get a taste of this course before you join: