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Business objectives, government objectives and 3rd sector variations

All organisations need to be clear about their objectives. Watch Douglas Macbeth explain differences between business & government objectives.

All organisations need to be clear about their objectives which might change over time as circumstances change, or in the public sector, with a new political direction established after a change of government.

In this video, Douglas explains the difference between business and government objectives and third sector variations. Douglas also introduces the idea of building some structure into the definition of objectives and using the widely-used acronym SMART:

  • Specific

  • Measurable

  • Attainable (i.e. sensible)

  • Relevant

  • Time-Bound

A copy of the mind map used in this video is available to download in PDF format from a link at the bottom of this page.

Do you think that you have a good understanding of what your organisation’s business objectives are?
Do you think that you have a good understanding of what your individual supplier’s and / or customer’s objectives are?
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