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This content is taken from the University of Leeds & Institute of Coding's online course, Create a Professional Online Presence. Join the course to learn more.

Skip to 0 minutes and 8 secondsSanne Vliegenthart: Welcome to "Create the Professional Online Presence". This course is from the Institute of Coding, and seeks to develop skills and confidence needed in today's workplace. Do you like what you see when you search for yourself online? Has an email or photo ever cost you your job? Does your online profile help or hinder you at work? This course explores the key elements needed to create the best online presence that will help build your career. Our course is led and created by digital consultant and coach Meg Pickard. Meg has been working digital engagement and strategy in digital environments for 21 years. I'm Sanne Vliegenthart a social media consultant and digital producer, and I'll be guiding you through this course.

Skip to 0 minutes and 50 secondsYou'll learn all about what kinds of content and activities contribute to and influence your online presence. You get top tips on creating a great professional network online, and managing online privacy settings to make sure you're getting your name out there in the right way and to the right people. You'll also be exploring how to present yourself in the most professional light, in a way that will appeal to potential employers, customers, and professional peers to take your career to the next level. So let's get started.

Welcome to the course

Welcome to Create a Professional Online Presence.

How you present yourself online is becoming increasingly important, both personally and professionally. This course will help you navigate how to present yourself in the most professional light, and avoid any pitfalls that could compromise your employability.

This course map provides a quick overview of the two weeks ahead.

An image showing the course map – find the full version in the Downloads section

Each week of this course is centred around learning outcomes: statements which express what it is you will be better able to do by the end of the course. They are a useful way of checking on how you’re progressing.

You can revisit steps as you progress through the course so that you feel confident you’re meeting the learning outcomes. As you are working through the steps and activities, you might want to refer back to this step to check your progress against the learning outcomes.

Week 1 covers the following learning outcomes:

  • Explain the direct and indirect activities that contribute to online presence.
  • Evaluate your online presence.
  • Improve your personal professional presence.

Week 2 covers the following learning outcomes:

  • Compare different platforms to analyse their suitability for your needs.
  • Classify communications strategies.
  • Develop a plan for an effective online presence.

We’re giving you extra benefits for free

All courses within the Digital Skills for The Workplace portfolio are sponsored by FutureLearn. This means you get all the benefits of upgrading at no cost to you, including:

  • Unlimited access to the course: Go at your own pace, with unlimited access to the course for as long as it exists on FutureLearn.
  • Access to tests: Ensure you’ve mastered the material, with access to tests on the course.

  • A downloadable (PDF) Certificate of Achievement: To help you demonstrate your learning, you’ll be able to download and share a Certificate of Achievement when you become eligible.

Unlock an award and evidence your learning

When you Mark as Complete over 90% of steps, and get over 70% in the final course test you will earn a Certificate of Achievement. This personalised Certificate of Achievement and transcript detail the syllabus and learning outcomes, as well as your end of course test score. This provides ideal evidence of your interest in and understanding of this subject. The certificate comes in both printed and digital formats, so you can easily add it to your portfolio, CV or LinkedIn profile.

In addition, by completing all three courses within the Thriving in the Digital Workplace program, you will unlock your FutureLearn Award. This is your own FutureLearn web page exhibiting all of your certificates. You can use this link to demonstrate your learning by sending it to employers or adding it to any online profile on social media.


As you complete the course you may come across terms and references that require further explanation. To help with this, there is a Glossary that you can view and refer to at any point in the course.

If you come across any terminology during the course that is not included in the Glossary, please use the Comments section to ask fellow learners.

Next steps

You can monitor your progress through the course by selecting Progress at the top of the page.

Now that you’ve found out about the course, take part in the quick poll, then move to the next step to meet the course authors and introduce yourself to your fellow learners. Don’t forget to Mark as complete.

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This video is from the free online course:

Create a Professional Online Presence

University of Leeds