• University of Leeds
  • Institute of Coding logo

Create a Professional Online Presence

4.7 (360 reviews)

Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.

48,555 enrolled on this course

  • Duration

    2 weeks

  • Weekly study

    3 hours
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Create the right impression with employers through your social media presence

How we present ourselves online is becoming increasingly important, both personally and professionally.

This two-week course will help you explore the various elements that make up your professional online presence, and how to build your digital identity without affecting your employability.

With expert guidance, you’ll learn how to present yourself in the most professional light and discover how to make your online presence have the greatest impact for the right reasons.

Discover the online platforms that best suit your career

From Facebook to Instagram and beyond, you’ll explore which online platform suits your needs to build a professional persona.

You’ll also develop an actionable plan to make your online profiles work in your favour.

Learn online reputation management

You’ll consider your privacy and security settings, and understand that distinct types of posts might impact different audiences.

You’ll also examine the ways in which conduct and tone can impact your professional reputation online.

By the end of the course, you’ll understand the importance of your online presence and how it can either help or negatively impact your employability.

This course is part of the Skills to succeed in the Digital Workplace ExpertTrack, where you’ll learn from the University of Leeds in collaboration with the Institute of Coding to improve your skills in the digital workspace.

Download video: standard or HD

Skip to 0 minutes and 6 seconds Sanne Vliegenthart: Do you like what you see when you search for yourself online? Has an email or photo ever cost you your job? How can your online profile help you in the world of work? This course will help you find out. Create a professional online presence is one of the three courses exploring creating digital content. From understanding how to market yourself online to exploring how social media really can kill your personal brand, you’ll discover how to make your online presence have the greatest impact for the right reasons. From Facebook to Instagram and beyond, explore which online platform is the most suitable for your needs and develop a plan to make your online presence work for you.

Skip to 0 minutes and 51 seconds This course is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding, covering topics from coding to social media marketing all available for free to help you build your career today. Whether you’re new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast moving digital space. Join us online.

What topics will you cover?

  • Explore the concept of online presence for professional purposes
  • Evaluate your online presence for employability
  • Evaluate the most suitable platform for your needs
  • Identify different classes of communication strategies using different platforms and formats
  • Develop and plan for developing and maintaining your own effective online professional presence

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the direct and indirect activities that contribute to online presence
  • Evaluate your online presence
  • Improve your personal professional presence
  • Compare different platforms to analyse their suitability for your needs
  • Classify communications strategies
  • Develop a plan for an effective online presence

Who is the course for?

This course is designed for people who have some digital skills but would like to build on them. You may be looking to improve your career prospects or you want to boost your confidence in using digital technology in the workplace.

Who will you learn with?

Meg Pickard

Digital content/community/ transformation consultant, facilitator and trainer with 26+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Institute of Coding

The Institute of Coding (IoC) is a national collaboration of employers, universities, and charities, on a mission to provide people from all walks of life with access to digital learning and career opportunities.

Endorsers and supporters

supported by

Nesta logo

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UKBlackTech logo

supported by

tech mums logo

Learning on FutureLearn

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  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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