• University of Leeds
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Create a Professional Online Presence

Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.

38,912 enrolled on this course

Create a Professional Online Presence
  • Duration2 weeks
  • Weekly study2 hours
  • LearnFree
  • Digital upgradeFree
This course is part of the Creating Digital Content program, which will enable you to find out how to implement a successful social media marketing strategy online.

Harness the power of social media to create the right impression with employers

How we present ourselves online is becoming increasingly important, both personally and professionally.

During this course, you’ll explore the various elements that make up your professional online presence and learn how to exist online without affecting your employability.

You’ll consider your privacy and security settings, and discover how what you post might impact different audiences.

You’ll also explore the suitability of different online platforms for your social media presence and discover the impact that conduct and tone can have on your professional reputation online.

Featured in the UK government’s The Skills Toolkit collection.

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Skip to 0 minutes and 6 seconds Sanne Vliegenthart: Do you like what you see when you search for yourself online? Has an email or photo ever cost you your job? How can your online profile help you in the world of work? This course will help you find out. Create a professional online presence is one of the three courses exploring creating digital content. From understanding how to market yourself online to exploring how social media really can kill your personal brand, you’ll discover how to make your online presence have the greatest impact for the right reasons. From Facebook to Instagram and beyond, explore which online platform is the most suitable for your needs and develop a plan to make your online presence work for you.

Skip to 0 minutes and 51 seconds This course is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding, covering topics from coding to social media marketing all available for free to help you build your career today. Whether you’re new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast moving digital space. Join us online.


  • Week 1

    What makes up your professional online presence?

    • Welcome

      In these steps, you’ll find out more about what you will be learning this week, and begin to think about your own online presence as well as reflect on how your online presence can help you professionally.

    • What is a professional online presence?

      In this activity, you’ll explore the risks and benefits of having a presence online. You’ll also look at your current digital footprint, and explore different audiences and privacy settings.

    • Managing your online presence

      In this activity, you’ll explore what you can do to improve your online presence or make it more professional. You’ll look at different approaches and find out about some easy changes you can make.

    • Optimising your professional online presence

      How can you turn your experience and skills from your CV into something impactful? These steps guide you through the process.

    • Summary

      This short activity goes over what you’ve learned so far and looks forward to the activities and discussions in the week ahead.

  • Week 2

    How do you build your professional network?

    • Welcome to Week 2

      This activity provides a summary of what you learned in Week 1 and introduces what you’ll learn this week.

    • Understanding different platforms

      In this activity, you will explore different social and publishing platforms which may be useful for creating or boosting a professional profile online. You’ll consider their relative strengths and how they will fit your goals.

    • Building a professional network

      In this activity, you’ll explore how to create and maintain a network of professional contacts to achieve your professional and personal development goals.

    • Planning your online presence

      In this activity, you’ll be exploring how to create an effective plan for your online professional presence, and sharing plans with other learners.

    • Summary

      These final steps take a look back at the week, and summarise what you’ve learned through the course. You will also be given guidance on where to go next with your learning journey.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the direct and indirect activities that contribute to online presence
  • Evaluate your online presence
  • Improve your personal professional presence
  • Compare different platforms to analyse their suitability for your needs
  • Classify communications strategies
  • Develop a plan for an effective online presence

Who is the course for?

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

This may include those studying for A-levels, those who have a degree or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

Who will you learn with?

Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Institute of Coding

The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.


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What's included?

University of Leeds are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible