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This content is taken from the University of Leeds & Institute of Coding's online course, Create a Social Media Marketing Campaign. Join the course to learn more.

Welcome to Week 2

Welcome to Week 2 of the course.

In Week 1, we looked at the elements that combine to make an effective social media campaign. We also introduced three case study characters – dog walker Samir, virtual trainer Siobhan and charity volunteer Maia – and applied the lessons of the week to their particular circumstances and challenges.

Image profiles of Samir, Siobhan and Maia

As you embark on Week 2 of this course, you’re going to look at inputs and outputs of a social media campaign: content planning and scheduling, plus metrics and measurement. You’ll also start to look at search engine optimisation, or SEO.

You’ll notice that this week features several discussions and practical steps, giving you more scope for practical exercises and hands-on experience. Within the activities, you will be working on a social media marketing campaign for the bio you chose earlier in the course. As such, you’ll need to spend a bit more time coming up with ideas, and sharing them with your peers.

Reading and responding to comments and contributing to the discussions will make your learning much more meaningful, and give you the chance to try out your ideas with others.

Over to you:

  • Which case study are you going to focus on this week?
  • What do you think their main challenges and opportunities are with social media?

Share your ideas with fellow learners.

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This article is from the free online course:

Create a Social Media Marketing Campaign

University of Leeds