Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

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  • Duration

    2 weeks
  • Weekly study

    3 hours
  • 100% online

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Discover the key features and platforms for a successful social media campaign

The impact of social media on business, society, entertainment, and politics is undeniable. Harnessing its power will help you meet your business goals.

This is why organisations of all sizes and industries have brought social media to the heart of their marketing, communication, and customer support. The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this two-week course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

Learn how to create an effective social media strategy

You’ll discover the components that make up a social media campaign and how to effectively target each one.

You’ll learn how to identify your target audience through the use of personas. Next, you’ll identify the strengths and drawbacks of different social media platforms to decide where your target audience is more likely to hear your message.

Learn to leverage paid and organic social media in a single campaign

Exploring the difference between paid and organic social media marketing, you’ll examine the best route for you before producing a strategy and sample content for your own campaign.

You’ll learn the appropriate metrics to measure a campaign’s effectiveness to understand what it takes to succeed.

Improve your marketing skills alongside industry experts

Learning alongside experts, you’ll understand not only how to be present on social media, but how to make a difference. This course will teach you how to connect with your audience in meaningful ways, learning how to bring social media into the heart of your marketing, communication, and customer support.

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Skip to 0 minutes and 7 seconds There are more than 2 billion ads on Facebook. How many of those do you actually remember? As social-media audiences continue to grow, it’s not enough for businesses to be present. They need to make a difference. In a world of tweets, likes, and shares, how can businesses connect with an audience already overloaded with messages? This course will help you find out how. Discover how to create and measure the success of a social-media marketing campaign. Explore how to create effective two-way communication between you and your audience, and learn how to bring social media into the heart of your marketing, communication, and customer support.

Skip to 0 minutes and 48 seconds Create a Social Media Marketing Campaign is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding covering topics from coding to understanding data, all available for free to help you build your career today. Whether you are new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast-moving digital space. Join us online.

What topics will you cover?

  • Discover the components that make up a social media campaign
  • Identify the strengths and drawbacks of the different social media platforms
  • Create and measure the success of a social media marketing campaign
  • Explore how to identify the target audience through the use of personas
  • Explore the difference between paid and organic social media marketing

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign

Who is the course for?

This course is designed for anyone interested in increasing their digital skills in social media marketing.

It will be particularly useful if you work in marketing and you want to build confidence in using digital technology in the workplace.

Who will you learn with?

Digital content/community/ transformation consultant, facilitator and trainer with 23+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Institute of Coding

The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.

Endorsers and supporters

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About this ExpertTrack

Discover app and web design and learn practical skills in coding, UX, and digital content to boost your digital marketing career.

Start learning today - free 2-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

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  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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