• University of Leeds
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Create a Social Media Marketing Campaign

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

63,751 enrolled on this course

Create a Social Media Marketing Campaign
  • Duration2 weeks
  • Weekly study2 hours
  • LearnFree
  • Digital upgradeFree
This course is part of the Creating Digital Content program, which will enable you to find out how to implement a successful social media marketing strategy online.

Discover the key features and platforms for an effective social media campaign

The impact of social media on business, society, entertainment and politics is undeniable.

Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.

The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

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Skip to 0 minutes and 7 seconds There are more than 2 billion ads on Facebook. How many of those do you actually remember? As social-media audiences continue to grow, it’s not enough for businesses to be present. They need to make a difference. In a world of tweets, likes, and shares, how can businesses connect with an audience already overloaded with messages? This course will help you find out how. Discover how to create and measure the success of a social-media marketing campaign. Explore how to create effective two-way communication between you and your audience, and learn how to bring social media into the heart of your marketing, communication, and customer support.

Skip to 0 minutes and 48 seconds Create a Social Media Marketing Campaign is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding covering topics from coding to understanding data, all available for free to help you build your career today. Whether you are new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast-moving digital space. Join us online.


  • Week 1

    Understanding social media strategy

    • Welcome

      Welcome to the course, overview of course content and activities and introduction to core case studies.

    • Social media strategy

      What is strategy and how does it help with professional social media activity? In this activity, you will explore social media strategy, planning campaigns and setting goals.

    • Targeting and engaging with audiences

      In these steps, you’ll see how defining and targeting a specific audience is a key part of any social media campaign.

    • Reaching your audience

      In this activity, you will see how identifying the audience is key, but finding and getting your messages seen by them can be a challenge. The following steps will explore ways to reach audiences on social media.

    • Summary

      These steps bring Week 1 of the course to a close and look ahead to the topics to be discussed in Week 2.

  • Week 2

    Best practice in social media marketing

    • Welcome to Week 2

      Week 2 will help learners identify methods to measure the success of their social media campaigns, through the use of metrics and planning effective timelines for posts and audience engagement.

    • Social media campaign metrics

      In this activity, you’ll look at the importance of social media metrics and analytics for understanding how a campaign is performing. You’ll also explore goal setting and making sure metrics are relevant to the goal.

    • Social media campaign planning

      This activity offers guidance and best practice for social media scheduling and planning. You’ll explore how to create an effective schedule which responds to wider world events as well as meeting your campaign objectives.

    • Content for a social media campaign

      In this activity, you’ll explore how to create a content funnel that meets your campaign’s objectives. You’ll also consider some best practice tips for creating social media content.

    • Summary

      In this final activity, we summarise what you’ve learned during the course. You’ll also receive guidance on the next steps for your learning journey, and how to share this with your colleagues, employers and family.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign

Who is the course for?

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.

This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.

The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.

You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

Who will you learn with?

Digital content/community/ transformation consultant, facilitator and trainer with 22+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Institute of Coding

The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.


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What's included?

University of Leeds are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible