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Skip to 0 minutes and 7 seconds Is creativity in born or made? This is the rather complex question we are busy with today. We often see creative geniuses in the media, who are portrayed as inherently superior because of their creative talent. However, creativity is also nurtured in environments such as schools for the arts. To what extent can creativity be created? Or is it simply there from birth? Naturally, some element of a person’s creativity is in their nature, but to an extent it can be evoked through nurturing. Professor Teresa M. Amabile (of Harvard Business School) proposed a componential theory to explain the source of creativity. She investigated creativity in terms of societal and psychological influences.

Skip to 0 minutes and 56 seconds Three important components emerged as the originators of creativity: 1. domain-relevant skills, 2. creativity-relevant processes, and 3. intrinsic motivation. Domain-Relevant skills are the basis for successful (or unsuccessful) performance in any given domain. This could include facts, principles, knowledge, and technical skills. The more skills of this nature one has, the greater the opportunity to create a new idea. or combination of ideas Creativity-relevant processes enable individuals to determine how far their product or solution will surpass previous versions in the market. They center on an ability to break up the status quo. Some depend on personality and others may be taught directly. When individuals gain experience in idea generation, they may devise their own strategies for creative thinking.

Skip to 1 minute and 57 seconds Intrinsic motivation is the direct motivation to do creative work purely for the enjoyment of it. When people have a genuine interest in something and enjoys the completion of the task, they are likely to be more creative than when the reward is material gain from others. Do you agree? What else do you think is an important factor that contributes towards creativity? Do you see ways you can use this to encourage creativity in your own life? Thank you for joining us for this discussion, and good luck with the next step.

Sources of Creativity

We use Amabile’s model of creativity to explain the source of creativity. We realize that some factors affect our creativity power: Domain-Relevant Skills and Knowledge, Creativity-Relevant Skills and Processes, and Intrinsic Motivation. What do you think? Share your opinion with your fellow learners in the comments!

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This video is from the free online course:

Using Creative Problem Solving

National Chiao Tung University