Skip to 0 minutes and 7 secondsHello and welcome back I hope you've enjoyed the course so far and had stimulating discussions on the subject of defining creativity. By now we can all agree that creativity is the process of creating of something original and useful, that often has an element of surprise or novelty, and is satisfying to a group at some time. However, what about innovation? The Oxford English dictionary says that to innovate is to "make changes in something established, especially by introducing new methods, ideas or products." By this definition, it would seem that some innovations are creative, but not all are necessarily so. Do you agree with this? Creativity and innovation are so difficult to define because they so often overlap.
Skip to 1 minute and 3 secondsIn order for innovation to occur, someone generally has to have a creative idea and then the means to follow it through. Similarly, once someone has a creative idea, the natural next step is to see how this idea can improve systems or maximize efficiencies by making a change to the status quo. in other words, making an innovation However, the key difference here is that creativity revolves around 'imagination,' and innovation revolves around 'implementation,' Innovation refers to the process of translating an idea or invention into a good or service that create values, for which customers will pay. Hence, to be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need.
Skip to 1 minute and 59 secondsThe focus of an act of innovation is the action surrounding it.
Skip to 2 minutes and 4 secondsTo give an exampl: a company may notice it is lagging behind its competitors, and make some move towards creating innovation, whether in a product, service, or process. The innovation is thus motivated by a tangible reward, such as increased profits and its focus lies in creation and change. Conversely, a creative event can exist purely in the mind of the creator. The focus is on the idea not the actions that follow it. So, creativity is required for innovation, but the reverse is not always necessary. I hope you have enjoyed exploring these two concepts further, and I'll see you again in the next step.
Creativity vs. Innovation
What’s the difference between creativity and innovation? Let’s go through the video, and we will give you some examples. We hope that it will help you to understand.
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