Weekly study13 hours
CRM Fundamentals and Practice
This course introduces learners to the practical role that CRM technology plays in driving customer success for an organisation.
Learners will develop their practical skills in establishing a CRM platform, aligned with considerations for successful business outcomes. Through this process, learners will apply their knowledge with hands-on activities within a Salesforce sandbox environment.
At the end of the microcredential learners will investigate career opportunities with their CX, CRM and customer success skills and prepare for their Salesforce certification.
Who is the course for?
This course is part of the Customer Experience and Success Management microcredential