What is transmedia?
Watch this video, where Matthew Freeman, from the University of Bath Spa, answers the question: “What is transmedia?”
Share your opinion!
Matthew freeman explains that the mobilisation of transmedia, which consists in content that flows accross different platforms, inviting different audiences to flow with it, has been initially viewed as a key opportunity in the entertainment industry to increase profits. Do you think that the mobilisation of different media is mainly an economic instrument, for marketing and to diversify profit-generating channels? Do you think there is more to it?
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