Data is everywhere
In this video you will hear about the rationale behind establishing a data-driven culture and deliberates on some of the challenges you may encounter on the way.
While watching the video, think about the areas you think where data is held in your business and how you might start making sense of this data.
Can customer engagements such as enquiries and bookings hold useful data for your business? Do you collect such data to inform business decisions, and if so, how do you collect it and analyse it? Where do you think the main costs in developing a data strategy come from? What do you think the main challenges are in linking up data?
N.B. Specific data tools will be looked at in more detail in week 3 and particularly in week 4
Understanding Data in the Tourism Industry
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