Get started – look at what you have
This video contains advice on how to start thinking about your data.
Key to embarking on a data journey is to begin with the problems you have as a business and areas where there are opportunities and from that think about the data points that you might collect to inform decisions around those areas.
Activity/Discussion
What particular problems/issues do you have with your business that data would be able to help solve?
Replay the start of the video and listen again to what Sarah from Musselburgh Race Course says, how much data do you currently have access to? Is that sufficient to help answer those identified problems? If not, what more data do you need and how might you be able to collect this. Share your thoughts through the comments on this step.
The purpose of this activity is really just to get you started about thinking in a data-driven manner and identify potential data gaps some of which may be easier to solve than other. Do not worry about resolving this problems at this stage
We will look further at additional sources of data in week 4.
Understanding Data in the Tourism Industry
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