Problem identification to solution - Camera Obscura
Before you go out and collect data it is important that you know why you need certain data. Therefore, it is important that you know your business and are able to articulate specific problems you are wanting to find solutions for through data.
The process chart below shows the key steps in the process of problem identification referencing the Camera Obscura case study.
From problem to solution: Camera Obscura (Click to expand)
Key steps: Camera Obscura
Identify the problem Quiet week (data points: admissions by day/month)
Set the question Why? post-holiday, Winter, lack of spending power
Do you have the data? Gaps? Place of origin, time of visit, demographics
Collect missing data Look at enter sources eg arrivals, exchange rate
Come up with an innovative solution - team ideas Toddler fest
Implement new product or service improvement Toddler festival
Monitor its success evaluate feedback and adapt accordingly
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