Home / Business & Management / Big Data & Analytics / Understanding Data in the Tourism Industry / Social media marketing insights – Scotbeer
Social media marketing insights – Scotbeer
Find out about social media marketing through this case study from Scotbeer about their use of facebook
In this video, Sarah from ScotBeer talks about how they use Facebook insights to find out about the level of engagement from different customer segments to inform their marketing strategy. This is an example of how even small businesses can use social media marketing tools to look at their customer data differently.
This article is from the online course:
Understanding Data in the Tourism Industry
Created by
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
