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This content is taken from the Edinburgh Napier University & Scottish Enterprise's online course, Understanding Data in the Tourism Industry. Join the course to learn more.

Creating a data-driven culture

Summary of key points from all weeks - roadmap:

Diagram showing the 10 steps described in this step Building a data driven culture. (Click to expand)

  1. Build a data-driven culture
  2. Take stock of what you have
  3. Make sure you know what you want from data (what is your objective, problems, opportunities)
  4. Go and collect the data you need
  5. Ensure data protection (also don’t collect what you don’t need)
  6. Integrate data with existing tools
  7. Build a database that suits your specific needs (get help if needed, ensure skills are retained)
  8. Find partners to collaborate with
  9. Build a strong destination through shared data
  10. Keep updated :)

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This article is from the free online course:

Understanding Data in the Tourism Industry

Edinburgh Napier University