Conclusion to Week 1

This week you learned the basics of Google Analytics and helped to create illustrative data.

For example, the following map shows where people came from in January 2019. Below that Google Analytics shows how many people accessed our test site during Week 1. Below that is a histogram of the ages of people accessing our test site.

Figure 1. Country map of visitors to our test website, 14-18 Jan, 2019 Country map of people visiting our test site 14-18 Jan 2019

Figure 2. Age and gender of visitors to our test site 14-18 Jan 2019 Age and gender of people visiting our test site 14-18 Jan 2019

Figure 3. Number of visitors to our test site 14-18 Jan 2019 Number of people visiting our test site

As you can see the number of visitors peaked on Thursday 17th January and reduced on Friday 18th January. This illustrates how web site usage can be monitored on a day to day basis in real time.

As an experiment we suggest that you visit the test site now, even if you have already visited it. Then in the statistics for this July presentation we may see that the number of users has increased. To do this control-click on the following link.

In summary, during Week 1 you have seen

  • examples of the data collected and displayed by Google Analytics
  • how a ‘bridge person’ can help make a website more productive
  • GDPR - the European General Data Protection Rules
  • how to create Google Analytics tracking code
  • how to insert the tracking code into the HTML code of a website
  • some of the data displays provided by Google Analytics
  • a snapshot of the number of visitors to our test website

Next week you will see the results of our data collection experiment, and do another simple experiment to explore the results of a campaign to increase the number of visitors to a website.

We hope you have enjoyed Week 1 and are looking forward to Week 2.

What do you think?

Do you think Google Analytics is interesting for website owners? Do you think knowing about Google Analytics might help your career, your organisation, or your business? Could you be a useful ‘bridge person’ in your organisation? Does GDPR gives website users sufficient protection?
Is it interesting to generate our own data? Do you think that creating and using tracking code is relatively easy? Do you have any other comments on Week 1?

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This article is from the free online course:

Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts

UNESCO UNITWIN Complex Systems Digital Campus