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Social Media: Fiona Parker

We all use social media to connect and share information about our daily lives, but the data behind this can tell us much more and show us patterns that we never knew existed.

In this video, a Loughborough graduate from the School of Arts, English and Drama explains how she analysed and summarised data in her research project into social media engagement, entitled ‘A Cross-platform Study on the Social Media Marketing Activity of the UK’s Top Trade Publishers’, and how it’s led into her current role at Oxford University Press.

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This video is from the free online course:

Data Tells a Story: Reading Data in the Social Sciences and Humanities

Loughborough University