Shona's problem - using a SWOT
In this step you will practice identifying strengths, weaknesses, opportunities and threats as part of a SWOT analysis.
You will help identify the factors affecting Shona as she tries to understand the problems she’s facing at the arts centre. Shona has already identified the strengths of the internal team at the centre, and some of the opportunities there are in their wider environment.
|Committed team, fun and creative people|
|Volunteers are really enthusiastic|
|Good space for events: Theatre, cinema, big outdoor grass space|
|Music gigs going well, new audiences attending|
|Big name comedians come to the centre|
|Wheelchair ramp lets people get in to the main building|
|Community groups active in our spaces|
|Cafe gets lots of use by people working during day|
|Can bring your dog to work.|
|Community are really supportive|
|Great new touring theatre shows interested in appearing|
|Local celebrities are keen to support us|
|Council might open infrastructure grants for maintenance|
|Ticketing software company are willing to sponsor us because of bugs|
|Foundation offering match funding scheme for local grassroots events|
|Local school interested in running a mentoring scheme with sixth form students|
|Can hold events outside in summer|
Listen to the audio again, to remind yourself of everything that’s going on in Shona’s job, or read the transcript.
Use the framework provided above to identify:
- the weaknesses at the arts centre
- the external threats Shona and her colleagues face
Remember PESTLE - think about the political, economic, social, technology, legal and environmental changes that might happen in the wider world. Please read the article in the See Also section about the arts in the UK to understand wider issues. How could those threaten the arts centre?
Identify two weaknesses, and two threats, and add them in the Comments section below.
Have a go:
When you’ve added your weaknesses and threats in the Comments section, review other learner’s contributions.
- Which of the strengths, opportunities, weaknesses or threats identified do think are most significant? Pick out the most important factor in each quadrant.
Do other learners agree with you?