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This content is taken from the Coventry University's online course, Global Marketing: A Definition. Join the course to learn more.
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The Coventry Way

Coventry University believes that a good student experience is central to learning at a world class standard. In recognition of our learner-centred approach, we have previously been named ‘University of the Year’ by Times Higher Education and awarded the Queen’s Award for Enterprise.

Thanks to our partnership with FutureLearn, we are ideally placed to provide a cutting-edge online learning experience that is engaging, dynamic and carefully designed to ensure the best possible chance of student success.

Every one of our online courses adheres to the same high academic standards as our more traditional face-to-face courses, and offers all learners easy access to a comprehensive network of student support.

Mapping your learning

This open course is the first of the program in Global Marketing, which forms part of the MBA degree at Coventry University.

This program is made up of ten weeks (five two-week short courses) taught on FutureLearn, followed by an additional period to submit your assessment – details of which can be found on the ‘assessment’ tab of the program page.

In addition to the courses in FutureLearn, the program page gives you access to live tutorials, student support sessions and further study resources and services.

Getting started

Over the next two weeks, you will be working closely with other learners on the course, so take this chance to introduce yourself to both your educators and your colleagues. If you wish, you may share what has led you to take part in this course.

Your task

Introduce yourself to the rest of your group in the ‘comments’ section.

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This article is from the free online course:

Global Marketing: A Definition

Coventry University