Understand the benefits of global marketing to businesses
Rapid globalisation and the advance of technology has created ‘born global’ organisations. From the moment businesses are established, they realise the importance of adopting a global focus and dedicate time and resources to expanding internationally.
On this course, you will gain a clearer understanding of global marketing as well as the challenges and benefits for firms entering new markets. You will examine the need for organisations to go global and how digital marketing technologies have accelerated this process. You will also reflect on your own experiences of global marketing.
What topics will you cover?
The importance of global marketing
Motivations to go global
The EPRG framework
The born global concept
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more
What will you achieve?
By the end of the course, you‘ll be able to...
- Explain the concept of global marketing including the EPRG framework
- Identify examples of organisations to apply to each element of the EPRG framework
- Reflect upon your own experiences of global marketing
- Evaluate the relevance of EPRG in light of the born global phenomena
Who is the course for?
This course is for anyone looking to enhance the efficiency and effectiveness of their global marketing. You might be looking for an introduction to global marketing, or an established global marketer looking to refresh your knowledge.
Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
Join this course
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for one year
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What's different about this course?
Since 2017 you have been able to take a degree on FutureLearn. This free course is a bit like a starter course for a degree — it should give you a flavour of the degree subject but can also be your first step towards a degree qualification.
If you enjoy this course you can apply to join the program it’s part of to start working towards a degree on FutureLearn.
Don’t worry, you can still take the course without doing a full degree!
How do degrees work on FutureLearn?
Which program and degree is this course part of?
This course is part of the program Global Marketing , which is one of the building blocks that leads to degrees in Master of Business Administration, Master of Business Administration (Cyber Security Management), Master of Business Administration (Health Care Sector), Master of Business Administration (Artificial Intelligence), Master of Business Administration (Sustainable Tourism), and Master of Business Administration (Marketing).
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