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Demystifying Business Models for New Entrepreneurs

Starting a business? Learn how to create a business model that ensures your new entrepreneurial venture is successful.

Demystifying Business Models for New Entrepreneurs

Discover and analyse successful business models before developing your own

Business models are key to long term business success and as an entrepreneur, it’s vital that you use yours to its full potential.

On this course, you’ll learn from the ground up what business models are, why you need one, and exactly how to create one.

You’ll be introduced to an array of different types of business models, as well as examples of tools that will help you build your business model.

Discover business management tools for building a business model

After exploring the foundations of business models and how they’re used to make a business successful, you’ll be introduced to various tools and techniques you can use to create a business model.

You’ll be set practical tasks and have the chance to discuss with and learn from other learners on the course, sharing your business concepts and models with your fellow students.

Build essential skills for starting a business

If you’re getting ready to start your own business or you want to develop the business in a company you’re working at, this course will develop your knowledge of successful entrepreneurship and help you build necessary business development skills.

Learning from the experience of inspiring and successful entrepreneurs in tourism, you’ll benefit from the latest research, examples, and tools for business model development.

Study with entrepreneurship and innovation experts at LTU

Luleå University of Technology is known for their research on innovative entrepreneurship.

Lead course educator, Wiebke Reim, is an Associate Senior Lecturer with a Doctoral degree in Entrepreneurship and Innovation. Wiebke’s research is conducted in close collaboration with industry, and focuses on business models for product-service-systems, digitalisation and the circular economy.

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Skip to 0 minutes and 7 seconds Are you about to start a new business or would you like to improve your existing organization?

Skip to 0 minutes and 16 seconds Maybe you’re curious about how to analyze and develop business models or you might even have heard or use the term business models without really understanding what it’s stands for. Lulea University of Technology now presents the course Demystifying business models for new entrepreneurs This is an online course as well as a practical guide Our top researcher and business models development at Luleå university of technology, Wiebke Reim will teach you how to define and analyze business models. She will generously share her years of experience and real life success stories as she guide you, doing the steps necessary to realize a business model of your own.

Skip to 1 minute and 2 seconds So join now and let’s demystify business models together for the success of your business.

What topics will you cover?

  • Explain business model theory and foundations
  • Key tools for business models development
  • Practical examples of successful business models
  • Insights in the business models components value creation, value delivery and value capture

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify how information and IT can generate business value for competitive advantage
  • Describe how different kinds of IT investments provide different types of business value
  • Identify your own competitive advantage and the value of informaton you hold
  • Develop a plan for how you can successfully use the value of information in your career

Who is the course for?

This course is designed for anyone who wants to boost their business development skills and learn how to create a successful business model.

It will be particularly useful if you are about to start your own business, you’re struggling with your business model, or you need to reinvent your current business model.

Who will you learn with?

I am Associate Senior Lecturer in Entrepreneurship and Innovation at Luleå University of Technology, Sweden.

Who developed the course?

Luleå University of Technology

The Luleå University of Technology mission is to shape the future through innovative education and ground-breaking research results. Located in the arctic region, the university creates global societal benefit.

Learning on FutureLearn

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  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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