Social value creation as a measure of success

As we have discovered, entrepreneurship does not just mean starting a business, and therefore how we measure success needs to account for this variety in how people behave entrepreneurially.

Watch the video to hear Dr Richard Tomlins describe the output of an innovative and entrepreneurial venture.

Your task

Dr Richard Tomlins talks about the variety of ways in which an innovative community project created social value.

Do you think this project was an entrepreneurial success? Why?

Which of the tribes of entrepreneurship would be most likely to consider the creation of social value as an indicator of success?

Share your ideas in the comments. Explore what other learners are saying and reply with your own thoughts.

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This video is from the free online course:

Demystifying Entrepreneurship: How to Think like an Entrepreneur

Coventry University