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Skip to 0 minutes and 19 seconds SPEAKER 1: Protect it. Hide it, hide it.

Skip to 0 minutes and 25 seconds SPEAKER 2: The ability to think creatively in sport is often noted by coaches as highly desirable. Football coaches often referred to creative plays in terms of imagination, originality, and uniqueness. While coaches are tasked with creating environments that foster creativity, there remains some confusion about the term, its application to the game, and the role of the coach in developing creativity.

Skip to 0 minutes and 52 seconds SPEAKER 3: So for me, creativity in football is allowing players to have a go.

Skip to 0 minutes and 55 seconds SPEAKER 4: We’re basically looking for the players to express themselves.

Skip to 0 minutes and 59 seconds SPEAKER 5: It’s players using their brains to get out of tight situations, to out-think their opponents.

Skip to 1 minute and 6 seconds SPEAKER 6: Well, for me, creativity in football is the ability of players to do things without instruction.

Skip to 1 minute and 12 seconds SPEAKER 8: For me, from an individual perspective, it’s a player who would think outside the box.

Skip to 1 minute and 18 seconds SPEAKER 9: Creativity is the ability to use technical and tactical skills in unexpected or surprising, or even amazing ways.

Skip to 1 minute and 29 seconds SPEAKER 2: In these clips, coaches discuss creativity in terms of originality and individuality, being imaginative, generating new ideas, thinking out of the box, looking beyond the obvious, seeing the game in different ways, producing new resources and practises, doing things no one has done before, doing things that have been done before but differently, experimenting and taking risks, working at the boundaries of the game.

Skip to 2 minutes and 3 seconds In beginning to identify the key messages from these comments, there appears to be an agreement that creativity can be described as flexible decision-making in complex game situations, and that creativity needs space for its development. If we are going to foster creativity and not impose boundaries, then practises, activities, and things that coaches do can’t always be pre-determined. And if we accept that statement, then perhaps we start to see coaching for what it is– structured improvisation. It’s structured because coaches organise what they going to do. They have goals. They have outcomes, and they have aims. But sometimes they need to improvise based on their planning. Do we make this space bigger? Do we make it smaller? Do we introduce a second ball?

Skip to 2 minutes and 45 seconds Do we have multiple goals? Do we modify the game in some way? If we accept that, then coaching becomes structured improvisation. Inevitably, this impacts on the role of the coach and their relationship with their players, in thinking about designing for creativity that is specific to their club and their players and their situation.

What is creativity in Football?

In these clips, coaches discussed creativity in terms of:

  • originality and individuality
  • being imaginative, generating new ideas,
  • thinking out of the box,
  • looking beyond the obvious,
  • seeing the game in different ways
  • producing new resources/practices
  • doing things no-one has done before
  • doing things that have been done before but differently
  • experimenting and taking risks
  • working at the boundaries of the game

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This video is from the free online course:

Youth Football Coaching: Developing Creative Players

University of Birmingham