Want to keep learning?

This content is taken from the The University of Glasgow's online course, Net That Job: How to Write a CV Online. Join the course to learn more.

Skip to 0 minutes and 9 seconds SUBJECT 1: I think, additionally, recruitment takes a lot of time, effort, and money on an employer’s part.

Skip to 0 minutes and 15 seconds SUBJECT 2: Absolutely.

Skip to 0 minutes and 16 seconds SUBJECT 1: And many people apply for a role in present day, but an employer is also interested in a CV, an intimation that you be interested in developing up the promotion ladder, or possibly developing across into different departments.

Skip to 0 minutes and 34 seconds SUBJECT 3: Absolutely.

Skip to 0 minutes and 35 seconds SUBJECT 1: And that encourages an employer to consider–

Skip to 0 minutes and 38 seconds SUBJECT 3: Longevity.

Skip to 0 minutes and 38 seconds SUBJECT 1: …. to you, in terms of succession planning, as well, for the future, so that you may be with organisation for several years. It’s unlikely you’re going to be with any organisation in the future for decades. Employers are looking for flexibility and adaptability. So don’t simply apply for just a role today. Highlight that you’re committed to this organisation, and also the future development and opportunity it could provide you as a candidate.

Skip to 1 minute and 9 seconds SUBJECT 2: I think it’s really interesting. It’s not an argument that a CV isn’t– well, it’s obviously, partly, a picture of your past. But it’s a picture of your past to try to create an impression of what your future with a company might look like. To combine to the point that you made, Josh, about there– I think Jackie started it– with the idea of travel. Is it important that people that are applying remember that they’re applying for a particular position, and that they have to try to twist or angle those experiences to try to show how they may benefit the company, as opposed to this idea of, you know, I had a wonderful time when I was in–

Skip to 1 minute and 50 seconds SUBJECT 3: Suppose, for example, if you were applying for a job at a company that had a worldwide base. And you can say, well, I have experience. Logistically, I’ve been in several different contents that I could see where different cultures maybe work in a different manner. So if I come to work for your company, I could apply those logics to whatever department that I may be progressed through. So yeah, I think that’d be quite important. One thing I’ve always seen is, at my last company, I had a CV, and it was somebody who has started work at 17, at a supermarket, and worked all the way through university. And I’m thinking, well, what does that say about their work ethic?

Skip to 2 minutes and 29 seconds SUBJECT 2: Dedication. Absolutely.

Skip to 2 minutes and 29 seconds SUBJECT 3: Studying is very, very difficult. But on top of that, they’ve always had a position where they stayed in that position for four, five years. So, to me, I’m looking at that person, I’m thinking, already I know that they’ve got a really good work ethic. And to me, that would mean a lot.

Skip to 2 minutes and 44 seconds SUBJECT 2: Absolutely.

Skip to 2 minutes and 45 seconds SUBJECT 4: I think it’s real, kind of adding to that, what you find is, with students particularly, in that situation, they might ‘ve been promoted, as well. While they work and still studying, they might have supervisory roles. They’ve maybe had a lot of training from the company that they worked with, and that’s always going to stay with them. And I think it’s really important to actually highlight all that as well on the CV.

Skip to 3 minutes and 5 seconds SUBJECT 3: Absolutely. And I think I also want to appear on the CV if they have the opportunity to, maybe, rise within a company. Maybe, at the end of university, they may well be able to apply for a position. We had one of our customers that had done work experience through university, and then applied for a job in a studio with that company. Because they already had the base there, they actually got the position in a studio.

Skip to 3 minutes and 31 seconds SUBJECT 2: I was looking at a example, a video recorded personal statement. And it was given by a woman who was a bank manager. And very, very quickly into the statement, I mean, if I’d been selected, or on a selection panel, I would have gone through it very, very quickly. She had a number of things that were really outstanding. The first was that she trained people who were going to become bank managers, within six months of leaving her branch. The second thing was that she’d won about three different awards. Before, I think that all [INAUDIBLE] in the first 30 seconds, and you think, this is someone who’s interesting, or standing out, or doing something that’s a bit different.

Skip to 4 minutes and 16 seconds They’ve got that X factor.

Skip to 4 minutes and 18 seconds SUBJECT 3: I think, like you said, it’s hard in a digital CV to get that across. But if you can put something in there that’s tangible, you know, a link to, maybe, their LinkedIn page or their Facebook page, that somebody can then look at a little inside snippet if their life to see what type of individual they are. You know, if you get a link to their Facebook page, and they’re out every Friday, Saturday, Sunday night, you’re thinking, well, what kind of person?

Skip to 4 minutes and 41 seconds If you see that they’re up on a Saturday morning at 8 o’clock to go and help with some form of organisation, it’s maybe charity, or volunteer, or something, then– It’s finding that X factor within a digital CV. It’s finding some way to pull somebody in. You know, by human nature, we’re all a little bit nosy. So if you can leave some nugget there that maybe pulls them in, taken up, to go and have a look. And the minute they start having a looking, that means they’re interested in the CV.

Skip to 5 minutes and 8 seconds SUBJECT 5: We had this conversation earlier, Jackie and I. I was looking at old CVs, and one of the email addresses was miss party, or something or other. And I thought, well, she’s not really the sort of person I want opening my shop on a Sunday morning at 9 o’clock. Things like that.

Skip to 5 minutes and 27 seconds SUBJECT 3: And simply, your gut reaction in, she’s going to let you down.

Skip to 5 minutes and 29 seconds SUBJECT 5: Exactly, yeah.

Skip to 5 minutes and 30 seconds SUBJECT 3: She’s going to phone in sick and not turn up.

Skip to 5 minutes and 31 seconds SUBJECT 5: And also, someone who doesn’t choose their email address for something like that, you know?

Skip to 5 minutes and 35 seconds SUBJECT 4: I think, as well, we had this conversation. You might have an email address that you think is fun with your friends. But if you want to create a good impression with employers, you maybe have to have a separate email address, and also a separate Facebook account, as well, so that you put a more professional side of yourself forward.

Employer tips 2

This is a second clip from Josh Hardy, Angie Mains, Susan Campbell, and Jacqui McGuire, who, respectively represent, property management, the restaurant business, recruitment consultancy, and careers guidance. Watch the following clip, making notes as you go.

This will help you to get some insight into what employers look from CVs. It will also help you to put yourself in the position of the employer; to see things from her/his point of view. As you watch the video, list FOUR key pieces of advice you intend to use.

Share this video:

This video is from the free online course:

Net That Job: How to Write a CV Online

The University of Glasgow