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2.11

How much technology?

It is now time to decide just how much technology you want in your CV.

If you’ve found that your CV is actually pretty good already and you’re only interested in making minimal changes, then you might consider adding one or two elements such as a link to a blog, or a photograph, for example.

Or you may wish to be a bit more adventurous and add a video personal statement to the elements above as well as an infographic.

Or you might want to go really ‘techie’. This is all about significant change. Video personal statement. Links to blogs. QR code. Photograph. Or an infographic, if you’re feeling really adventurous, but we’d suggest you enlist some professional help with this, unless you’re really confident with the technology.

The best way to decide on this is to consider the job for which you’re applying. The process is all about calculated risk-taking; you have to stand out from the crowd, but for the right reasons. For some of the professions, medicine, law, accountancy, for example, it might be best not to take too many risks.

If you are interested in jobs where an element of creativity is required such as those in architecture, journalism, town planning, sales, property letting etc, you might want to consider being a little more adventurous.

If, however, you are trying to source a job in the creative industries, such as the media or marketing, you might want to really go for it!

Basically, you have to match the CV to the job. To do that, you have to think like an employer. Here are a number of jobs matched to different levels of technology. Try to match them and then discuss your choices on the discussion area. There are no right or wrong answers, but we’ve started you off by telling you what we think of the first two options. Think. What would an employer be looking for? Do you need a small amount of technology? (S) A medium amount? (M) Or a large amount? (L). This list is available as a PDF in the download section below.

JOB S/M/L
Fireman ………..
Surveyor ………..
Mechanic ………..
Accountant ………..
Apprentice joiner ………..
Teacher ………..
Marketing manager ………..
Car sales ………..
Bank employee ………..
Cabin crew ………..
Architect ………..
Designer ………..
Advertising ………..

Different types of online CV

It’s now time to think in more detail about different types of online CV that are out there in cyberspace. There are 5 main forms of online CV:

  • Website
  • LinkedIn (or other online professional networking platform)
  • QR code
  • Video
  • Interactive video
  • Website - if you have a website and it doesn’t have a CV page, you’ll want to add one as soon as possible. Employers are looking you up, and if they arrive at your site, they’ll want to see what you are all about. Seize the opportunity, since you already have their attention, and add your CV on a unique page. By using free analytics services (like those through Google) on a CV webpage, you can track who is viewing your CV and how many times they have visited your page.
  • LinkedIn – a straightforward way to create a 'web' presence. LinkedIn doesn’t require any special knowledge of things like graphic design or web design. It’s also a good choice because LinkedIn is well-respected within the business community, and it allows you to network with past and current colleagues.

    The downside is that a lot of people use LinkedIn as their online CV home, so you’re not going to stand out as much.

  • QR code – It’s a wise move to keep up with trends. QR codes are new to many and can generate curiosity or a second glance to find out where your QR code leads to. It is a way to display your creativity. It could be a link to your online CV/portfolio or your favourite search links about you / your accomplishments → Create an online portfolio or online CV. You have a choice of displaying your top 5 Google search results (selected by you) on your QR code. It is a good idea to add it next to your name/address details right at the top right corner. Get the attention right up-top and that’s the main reason, with the attention span of a few seconds don’t push it anywhere down bottom. QR code creation is covered in step 2.13
  • Video - we covered video profiles in the first week. Remember, don't just create a video personal statement because you can. Create one because it's relevant to the job you want to do. If you're applying for a role in the online media, social or creative professions, then it's more likely a strong video presentation will have the desired effect, i.e., getting you invited for an interview. The whole point of a video presentation is to offer a potential employer greater insight into you than a traditional CV can. Keep your video CV short.
  • Interactive Video - using an interactive video can help to get your prospective employer engaged with you. Simple interactivity such as web-links can be added into your video using standard video editing tools.

Google AdWords – these may not immediately spring to mind for an online CV, however as employers are increasingly using the web to search on applicants it can be a relatively cheap way to raise your profile; for example if an employer searches for you and they get an advert about you it will make you stand out more - particularly useful if you have a common name.

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This article is from the free online course:

Net That Job: How to Write a CV Online

University of Glasgow

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