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Skip to 0 minutes and 3 seconds So I am Ritam Gandhi. I started Studio Graphene just over a year ago. And as I started to pull together a team to build a startup, I realised a lot of other startups had a similar challenge. And I think the simplest way of describing the challenges that, as a startup, you actually need lots of different skill sets. And you can’t have all those skill sets under one roof, at the same time, passionately driving your startup forward. And so, most of the time, you have an idea and you struggle to execute it. And I wanted to solve that problem. And that’s our Studio Graphene came about.

Skip to 0 minutes and 33 seconds Now, if you’re a large corporate, for instance, and one of the challenges is that you’re not being able to reach all your employees and engage them as much as you’d like, apps are a great way to push out video messages from the leadership to get them to engage and vote and things. So it depends on the challenges you’re trying to face. If you’ve got a lot of salesman out on the go, and you, again, want to engage them, or you want to track their geolocation so that, if there is a sales meeting that you can get them nearby, you can use an app. So I think it’s driven by what are your challenges.

Skip to 1 minute and 4 seconds And to address those challenges, what functionality, what technical solution do you need? And if apps provide for that, then absolutely. And I definitely think that there is a growing need. It’s rapidly growing. And as mobile penetration increases more and more– now, you have something like– a lot of websites say they have about 80% of their traffic through mobile. Google penalises you if you’re not mobile responsive now. So it is starting. Definitely, the need is growing.

The digital leadership challenge

Take a look at our interview with Ritam Gandhi, the CEO of Studio Graphene, who describes the challenges that today’s leaders face in: executing ideas, testing their market, searching for talent and using new technologies.

As you’ll hear, Studio Graphene develop mobile apps for new start-ups to test their market ideas. You’ll look at mobile apps in closer detail in Week 3.

As Ritam highlights in his video, managing new technology solutions has its challenges. Digital leadership is crucial for companies, especially Small to Medium sized Enterprises (SMEs) and start-ups, to enable them to excel within their business operation.

The skills required for effective digital leadership are those that enable information and communication technology (ICT) professionals to lead qualified ICT and other staff towards identifying and designing business models to exploit key innovation opportunities. Success is defined as making best use of ICT developments and delivering value to the organisation. There is increasing demand throughout European industry to improve the quality of leadership, including organisational leadership in ICT innovation to deliver business value.

Recent research shows, there is a significant shortage of leaders with the necessary mix of sophisticated business and IT skills across Europe; flagging the need for a Call to Action.

So how do we bridge this skills gap? Let’s examine this further in the next step.

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This video is from the free online course:

Digital Leadership: Creating Value Through Technology

University of Reading