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Skip to 0 minutes and 3 secondsDigital leader or leader in the digital age is anyone of us who would want to do their first steps toward the digital leader. They can come from any background. It can be IT background, or business and marketing background, or the strategy background. It's enough to have one to start with and then you can expand and tap into the existing knowledge in the other field. So in the end you have an understanding of your market, but you also see what technology is useful and could help you to enter the market and to win the customers. So to be able to identify the right technology, to recognise the opportunity, and then perhaps transform this technology for your business.

Skip to 0 minutes and 52 secondsAdapt it and introduce it to the market with the partners or without the partners. But it is anyone who would want to become a leader can start with any of the three concepts or any three starting points, strategy, business, or IT. And then build on it, developing further, cross-fertilizing across the fields. So it is a multidisciplinary leader. It is a hybrid leader. It is a leader that understands the new digital wave but also has a strategic vision of the a market, of the product that they are developing, and how the technology can leverage possible contingencies. Positive and bad surprises in the way that the business is agile to the market and what is happening.

What makes a digital leader?

So now, let’s take a closer look at the concept of Digital Leadership. Watch the video above and reflect on the following:

  • How do we define digital leadership and does it even matter?

  • Who are our digital leaders and why are they important?

  • What actions do these leaders take to exploit technologies, grow business and influence stakeholders?

Share your thoughts below. Remember to ‘like’ and reply to any comments made by other learners.

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This video is from the free online course:

Digital Leadership: Creating Value Through Technology

University of Reading

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