Duration
3 weeksWeekly study
3 hours
Digital Marketing: Challenges and Insights
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This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole.
What will I learn and how might this benefit me?
We will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Throughout the course, we examine the implications of these developments for both marketers and consumers.
- Week 1 will introduce you to the course, the tutors and how it all works. We will examine the evolving changes in how we behave online and what this means for the organisations we support and do business with.
- Week 2 will discuss developments in the technologies we use and the relationship between “online” and “offline” - is this still a meaningful distinction?
- Week 3 will examine the opportunities and challenges in obtaining value from the vast amounts of social data now generated, at a time when much uncertainty still exists about personal privacy and control of online assets.
What will the learning experience be like and what will be expected of me?
The course will take place online and will consist of a variety of videos, articles, discussions and activities based on your experience.
You should be willing to reflect upon the ideas we will discuss in the context of your own experiences, and to share your stories and reflections with others on the course.
You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
Who is the course for?
This course is intended for those with an interest in digital marketing, and does not require any previous experience of the subject.
However, the depth of thinking and analysis will be at an undergraduate level, thus making this an ideal taster course should you be:
- considering whether to pursue a more formal study programme in this subject area
- wondering if digital marketing is the career for you
- currently working in a more “traditional” marketing role and wanting to find out more about what’s changing
What do people say about this course?
Who will you learn with?
Director of Digital Learning @UofEBusiness @UniofExeter. I champion Digital Literacies, Social Learning, Open Access & MOOCs. #PFHEA #JISCsocial50 #Innovator #Disruptor
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
Want to know more about learning on FutureLearn? Using FutureLearn
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You can use the hashtag #FLdigital to talk about this course on social media.