Develop skills to host and publish content and measure its performance

Content hosting and measurement can sometimes seem technical and complex, but in this two-week course, you’ll gain a simple step-by-step guide to hosting, publishing, and measuring a range of content types using practical examples of tools and techniques.

Explore how to maximise reach and engagement with content hosting

Hosting videos may not seem complex if you upload them to YouTube, but what if you want to embed the video onto your website and change the player the user sees? What if you want to publish a podcast to Apple Podcasts, Spotify, and Google at the same time? Or publish an article that can be seen by a wide audience when you don’t have a website or blog?

On this course, you’ll learn about different content hosting approaches, the pros and cons of each, including hosting written, audio, and video content, and how to get the most from your content and overcome the practical challenges of reaching your target audience.

Learn to measure and optimise content using platform and web analytics

You’ll also explore how to measure your content marketing and interpret reports using content hosting platforms and web analytics, such as Google Analytics. Then, you’ll discover how to use this data to identify opportunities to test and optimise content.

By the end of this course, you’ll know how to host and measure different forms of written, audio, and video content and develop an iterative approach to content marketing that leads to ongoing improvements.

Designed by email marketing experts who keep up to date with the latest trends

You’ll learn from digital marketing experts, Target Internet, who have provided expertise for the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

What topics will you cover?

The role of different content hosting approaches
Hosting written content
Hosting audio content, including podcasts
Hosting video content
Using hosting platforms for measuring content
Using web analytics (Google Analytics) for measuring content
Using analytics for content optimisation and testing

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Explore the different approaches to content hosting and the benefits and downsides of each approach
Evaluate the different types of hosting for different forms of content
Interpret and analyse content platform and web analytics reports
Identify the opportunities available through content testing and optimisation

Who is the course for?

This course is ideal for those who are interested in deepening their understanding of content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Who will you learn with?

Daniel Rowles

MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

Established
1969
Location
Milton Keynes, UK
World ranking
Top 510Source: Times Higher Education World University Rankings 2020

Target Internet

Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn