• The Open University
  • Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide.

Digital Marketing Content Creation: Podcast Creation and Distribution

Develop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.

Bloggers having a conversation with headphones and using a microphone
  • Duration

    2 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 3 of 5
  • Get full ExpertTrack access

    $39/monthFind out more

Learn how to start podcasting, from planning to marketing and beyond

The popularity of podcasts is growing rapidly. Audiences can listen on their phones while on the move or taking care of everyday tasks. And because they tend to listen to an episode from beginning to end, it’s a great opportunity to establish a deep connection.

On this two-week course, you’ll learn the step-by-step process of planning, recording, editing, and publishing a successful podcast and measuring its effectiveness. Designed by Target Internet’s CEO Daniel Rowles, award-winning author and voice of the Digital Marketing Podcast, this course will expand your digital marketing skillset.

Discover tips and techniques to record, edit, and distribute a podcast to deliver marketing results

Learning from experts, you’ll discover the core stages of planning a podcast to maximise its reach and engagement. Topics include how people listen, the role of podcasting in the user journey, and how you can provide value to your audience with audio content.

You’ll develop the skills and knowledge to create a podcast. From recording, editing, and publishing a podcast to creating podcast landing pages, you’ll delve into the key steps in producing a podcast that will maximise impact.

Explore how to interrogate your podcast analytics and optimise your audio content

You’ll also learn how to calculate the success of your podcast using podcast publishing analytics and web analytics to measure your results, and then how to optimise them to help grow your business. By the end, you’ll know how to create, publish, measure, and optimise podcasts to drive your objectives.

Set yourself up for podcasting success

You’ll benefit from practical training content created by Target Internet who have provided expertise to brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

What topics will you cover?

  • Podcast adoption and how people listen to podcasts
  • Podcasts in the user journey
  • Podcasts for driving organisational objectives
  • Podcast landing pages
  • Planning podcast audiences and content
  • Recording a podcast
  • Editing a podcast
  • Publishing a podcast
  • Measuring podcast results

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the role of podcasting in the user journey and how you can provide value to a defined audience with audio content
  • Identify how podcasts can drive reach and engagement, and can impact your desired organisational objectives
  • Demonstrate how to record, edit, and distribute a podcast effectively
  • Calculate success using podcast publishing analytics and web analytics to help optimise results

Who is the course for?

This course is ideal for those who are interested in deepening their understanding of podcasting and content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Who will you learn with?

MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

  • Established

  • Location

    Milton Keynes, UK
  • World ranking

    Top 510Source: Times Higher Education World University Rankings 2020

Target Internet

Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide. As publishers of the global Digital Marketing Skills Benchmark and the Digital Marketing Podcast, they have unrivalled access to market insights and expertise.

About this ExpertTrack

Gain the practical skills to create effective online content that engages your audience and delivers business objectives.

Start learning today - free 7-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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