Video update on the week's activities
Feedback on the week’s activities will be provided via a near real-time video update on our YouTube Channel.
The review of week 2 is now posted
Don’t forget to complete Julia’s survey in Step 2.8 if you’ve not yet done so - we will be sharing the results with you this weekend.
you have been introduced to the variety of mobile devices that consumers and marketers now use and how they use them (from Step 2.2)
you have examined the concept of customer journeys and the implications of this behaviour for marketers (from Step 2.7)
you have shared your stories of location-based marketing and whether or not you find such information useful or intrusive (from Step 2.9)
you have considered the problems of ownership of digital assets and what this means for our own digital possessions (from Step 2.13)
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