Skip to 0 minutes and 7 secondsLISA HARRIS: So, Vanissa, can you tell us a little bit about how your PhD work is feeding into this area?

Skip to 0 minutes and 12 secondsVANISSA WANICK VIEIRA: Well, I'm doing research with advergaming design across cultures. So I'm doing a comparison between the UK and Brazil. So my work is being sponsored by the Brazilian government and non-Brazilian as well. I'm looking at how the way the cultural aspects influence the advergame design. So if we think about advertising itself, we have cultural influences. So that might also influence the design of the game. So things like colours and the way the message is presented. They're going to influence people. So I'm looking at those aspects.

Skip to 0 minutes and 51 secondsLISA HARRIS: OK. Thank you very much.

Research into gamification

In this video Vanissa briefly describes her own research into how culture influences the design and usage of online games.

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This video is from the free online course:

Digital Marketing: Challenges and Insights

University of Southampton