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Product managers v. product owners

Watch Alex Cowan discuss the differences between a product manager and a product owner in different frameworks.

In this video, Alex explains how the roles of a product manager and a product owner overlap and diverge. In an agile team, a product manager is more market, business, or customer-facing while a product owner is more development and engineering-facing. If you find yourself acting as the product owner as well as the product manager and had to choose a path, which one would you find most interesting?

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Digital Product Management

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