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Prototyping for product managers

Watch Alex Cowan discusses what jobs prototypes are good for, how to develop good prototypes, and how to continually make them more relevant.

In this video, Alex talks about what prototypes are good for, how to develop good prototypes, and how to continually make them more relevant. He recommends starting from strong user stories, moving forward to strong prototypes that map to the patterns that your user has come to expect, and making sure you’re finding those out in the real world where they really exist. Think about how learning about user story mapping in the previous video gives you a foundation for creating the prototypes in this one.

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Digital Product Management

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