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Skip to 0 minutes and 2 seconds There are a lot of different flavors of product management. And we’ve talked about these dimensions of abstraction and business versus engineering-facing. Each of these has their own unique challenges. Another type of product manager that I thought we would talk about is the product-focused startup CEO. Or someone in a roughly equivalent position where you are the product management department, it’s just you, you’re doing it all by yourself. I think they have the particular challenge of having to constantly balance all these things and maybe not having quite as much of a backstop from other collaborators. And so they need to make decisions about where to focus and how to invest their time to scale the business up.

Skip to 0 minutes and 42 seconds So we’re going to hear from a few folks who actually do this and how they handle the job of product management.

Non-titular product managers

In this video, Alex introduces a new type of product manager, one who handles the job alone. He uses an example of a Startup CEO. Before you hear from a non-titular product manager in the next video, what other roles within an organization do you think could fill the role of product manager?

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This video is from the free online course:

Digital Product Management

Darden School of Business, University of Virginia