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Creating a healthy innovation pipeline

Watch Alex Cowan as he discusses the creation of a healthy innovation pipeline.

In this video, Alex talks about how to fill the innovation pipeline and drive ideas through it in a disciplined but effective way. He lists different ways of soliciting ideas, including conducting subject interviews and reverse hackathons. Gathering customer comments is a way for you to go where customers are discussing ideas. What are some resources where you find the customer comments that you may not be able to gather in person?

The Customer Discovery Handbook

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Digital Product Management

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