Business model design I: Proposition design
In this video, Alex talks about taking a moving forward with a business model with a validated proposition. Before engaging with the business model canvas, Alex recommends creating a positioning statement. If you have a product idea, how would you fill out this positioning statement?:
“For [target customer] who [statement of the need of opportunity], the [product name] is a [product category] that [statement of key benefit/ compelling reason to buy]. Unlike [primary competitive alternative], our product [statement of primary differentiation].”
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