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The trouble with new features

Watch Alex Cowan explain the troubles an organization may encounter when launching a new feature.

In this video, Alex talks about problems an organization may encounter when launching a new feature. He says that a product manager may think, “the products have been successful so now we can do anything we want and it’ll work.” You may look at Alex’s message as a warning to remember what you’ve learned so far about product management. Can you think of an analogy, like Alex growing lavender in Northern California, to describe a situation where you did or didn’t embark on a project before you were ready?

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Digital Product Management

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