Skip to 0 minutes and 5 seconds Digital Marketing is now more important than ever. Think about something you’ve bought recently. Why were you drawn to that product or brand? Was it the ads that popped up on a website, or did you like the personalised promotional email they sent you? Could it have been their presence on social media, or was it a combination of all of these things? The ability to reach a wide audience, resonate with them, and build deep, meaningful relationships through strategies such as pay-per-click advertising, email marketing, social media, and search engine optimization to deliver flawless, powerful messages are the reason digital marketing can be an important tool for businesses. Customers demand and deserve the best experience across all digital channels, but where do you start?
Skip to 0 minutes and 55 seconds What are the right strategies for you or your business? This course will walk you through what digital marketing is and why it’s important for businesses. We will then discuss the various strategies companies can use to promote their business and connect with customers. Finally, we’ll touch upon the importance of balancing and integrating marketing campaigns. If you’re interested in using digital marketing strategies for your business or career, or just want to learn more about digital marketing, then this course is for you.