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Digital Skills: Digital Marketing

Delve into different digital marketing strategies and learn how to choose the right technique to target your customers.

304,896 enrolled on this course

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  • Duration

    2 weeks
  • Weekly study

    3 hours
  • 100% online

    How it works
  • Digital upgrade

  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Learn to use digital marketing strategies to grow your business

Digital marketing is a crucial tool to reach your audience and grow your business.

On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.

You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.

Explore different digital marketing techniques

With so many marketing strategies available, it can be difficult knowing which one works for your business.

This course will help you delve into each marketing strategy such as banner advertising, pay per click advertising, content marketing, search engine optimisation, social media, and email marketing to ensure you can find the right strategy for your business.

Learn to integrate different marketing strategies

Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.

Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.

Enhance your digital skills with Accenture

On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

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Skip to 0 minutes and 5 seconds Digital Marketing is now more important than ever. Think about something you’ve bought recently. Why were you drawn to that product or brand? Was it the ads that popped up on a website, or did you like the personalised promotional email they sent you? Could it have been their presence on social media, or was it a combination of all of these things? The ability to reach a wide audience, resonate with them, and build deep, meaningful relationships through strategies such as pay-per-click advertising, email marketing, social media, and search engine optimization to deliver flawless, powerful messages are the reason digital marketing can be an important tool for businesses. Customers demand and deserve the best experience across all digital channels, but where do you start?

Skip to 0 minutes and 55 seconds What are the right strategies for you or your business? This course will walk you through what digital marketing is and why it’s important for businesses. We will then discuss the various strategies companies can use to promote their business and connect with customers. Finally, we’ll touch upon the importance of balancing and integrating marketing campaigns. If you’re interested in using digital marketing strategies for your business or career, or just want to learn more about digital marketing, then this course is for you.


  • Week 1

    How to use digital marketing

    • Getting started

      Welcome to the Digital Marketing course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.

    • Introduction to digital marketing

      In the first activity we will learn what digital marketing is all about, aims of digital marketing, and explore some digital marketing strategies.

    • Banner advertising

      We will now explore one of the advertising methods used in digital marketing called banner advertising.

    • Pay per click advertising

      Now we will learn about another method of digital marketing called pay per click advertising.

    • Content marketing

      We will now dive deeper into content marketing, which is a key element of digital marketing.

    • Weekly round-up

      Take a moment to reflect on what you've learnt about digital marketing, and share with other learners!

  • Week 2

    Digital marketing techniques

    • Search engine optimisation

      Over the next few steps we will learn about how businesses can use techniques to improve the visibility of their site in search engine results.

    • Social media

      In this section we will explore what social media marketing is and how you can leverage it to grow your brand.

    • Email marketing

      In this activity we will learn about email marketing, and what to keep in mind to use this digital marketing technique effectively.

    • Integrated digital marketing

      This activity will help us to explore digital marketing techniques as a whole and how they can be used together for a successful digital marketing campaign.

    • Digital marketing career

      We will now explore what a career in digital marketing could look like.

    • Weekly round-up

      This is your chance to put everything you have learned about in this course to complete the end of course test.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what digital marketing is
  • Explain why digital marketing is important for businesses
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
  • Explain how the different digital marketing methods can deliver value to businesses
  • Identify the key features that should be included in a digital marketing strategy
  • Describe how businesses can use data to target customers in their digital marketing campaign
  • Explain the benefit and importance of integrating different digital marketing techniques

Who is the course for?

This course is designed for anyone interested in honing their digital marketing skills.

Who developed the course?


Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, Accenture offers Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres.

What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
  • Learning on FutureLearn

    Your learning, your rules

    • Courses are split into weeks, activities, and steps to help you keep track of your learning
    • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
    • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

    Join a global classroom

    • Experience the power of social learning, and get inspired by an international network of learners
    • Share ideas with your peers and course educators on every step of the course
    • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

    Map your progress

    • As you work through the course, use notifications and the Progress page to guide your learning
    • Whenever you’re ready, mark each step as complete, you’re in control
    • Complete 90% of course steps and all of the assessments to earn your certificate

    Want to know more about learning on FutureLearn? Using FutureLearn

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