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Digital Skills: Digital Marketing

Delve into different digital marketing strategies and learn how to choose the right technique to target your customers.

252,312 enrolled on this course

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  • Duration

    2 weeks
  • Weekly study

    2 hours
  • 100% online

    How it works
  • Digital upgrade

    Free
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Learn to use digital marketing strategies to grow your career or business

Digital marketing is a crucial tool to reach your audience and grow your business.

On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.

You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.

Explore pay-per-click and display advertising

With so many marketing strategies available, it can be difficult knowing which one works for your business.

This course will help you delve into each marketing strategy such as display advertising, pay per click advertising, search engine optimisation, and email marketing to ensure you can find the right strategy for your context.

Learn to integrate different marketing strategies

Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.

Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.

Enhance your digital skills with Accenture

On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

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Skip to 0 minutes and 10 seconds Hi, my name is Khush, and I work in Innovation. Welcome to the Digital marketing module. This module consists of six lessons.

Skip to 0 minutes and 18 seconds These are: an Introduction to digital marketing, Banner advertising, Pay-per-click, Search engine optimisation, Email marketing, and Integrated digital marketing. By the end of this module, you’ll have hopefully learnt three things.

Skip to 0 minutes and 32 seconds First one is: what is digital marketing and why it’s important for businesses. Number two, the different marketing strategies that are available. And lastly, the importance of balancing and integrating the different marketing strategies. The module is assessed by two means. Firstly, at the end of each lesson, there’s a multiple choice quiz containing five questions on the videos. This is for you to check what you’ve learned. Secondly, at the end of the module, there’s a task for you to complete and upload to the site. The task gives you the opportunity to go beyond what you’ve learned from videos and learn even more about digital marketing. We really hope you enjoy the course.

What topics will you cover?

Week 1 - How to use digital marketing

  • Introduction to digital marketing
  • Display and pay-per-click advertising

Week 2 - Digital marketing techniques

  • Search engine optimisation
  • Email marketing
  • How to integrate these techniques

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what digital marketing is
  • Explain why digital marketing is important for businesses
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
  • Explain how the different digital marketing methods can deliver value to businesses
  • Identify the key features that should be included in a digital marketing strategy
  • Describe how businesses can use data to target customers in their digital marketing campaign
  • Explain the benefit and importance of integrating different digital marketing techniques

Who is the course for?

This course is designed for anyone interested in honing their digital marketing skills.

It will be most beneficial for those who work in marketing or run a business and need to attract more customers.

Who developed the course?

Accenture

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
  • Learning on FutureLearn

    Your learning, your rules

    • Courses are split into weeks, activities, and steps to help you keep track of your learning
    • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
    • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

    Join a global classroom

    • Experience the power of social learning, and get inspired by an international network of learners
    • Share ideas with your peers and course educators on every step of the course
    • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

    Map your progress

    • As you work through the course, use notifications and the Progress page to guide your learning
    • Whenever you’re ready, mark each step as complete, you’re in control
    • Complete 90% of course steps and all of the assessments to earn your certificate

    Want to know more about learning on FutureLearn? Using FutureLearn

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