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Digital Skills: Social Media

Learn how to use social media for business, from creating a social media presence to measuring success.

176,371 enrolled on this course

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  • Duration

    2 weeks
  • Weekly study

    1 hour
  • Digital upgrade

    Free
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Learn how to effectively use social media for business

What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.

You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

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Skip to 0 minutes and 5 seconds Today, more than half the world’s population uses social media. Do you use Facebook, Twitter, or Instagram to keep in touch with friends or family? Do you instantly check your social media when you wake up to stay up to date with current events? Or perhaps you use social media to follow brands or people you care about. Using social media has become a common daily activity for many of us, but it’s also become one of the most valuable channels for businesses to spread information and share content with millions of people worldwide, all in a matter of seconds. Think about some of your favourite brands and their social media presence.

Skip to 0 minutes and 39 seconds How do they use social media platforms to create trends, engage with their followers, and drive sales? In this course, you will discover how to use some of the most popular social media platforms from a marketing perspective. You’ll find out how to promote campaigns using innovative social media strategies and stay on top of the latest trends in your brand’s industry. You will learn top tips on how to increase brand awareness, connect and engage with your target audience, and turn your audience into customers. We’ll then talk about how to measure social media performance and understand how to improve it moving forward.

Skip to 1 minute and 15 seconds If you want to grow your brand’s online presence, define your target audience, or just learn more about all the different social media platforms out there, then this course is for you.

What topics will you cover?

Week 1

  • What is social media?
  • Target groups
  • Social media channels
  • Managing your social media presence
  • Social media management tools

Week 2

  • Social media top tips
  • The importance of performance measurement
  • Social media listening

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

  • Date to be announced

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Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain what Social Media is
  • Describe how it can be used to build a brand
  • Explain what target groups are
  • Identify social media channels
  • Explain tips for messaging
  • Describe the role of a Social Media Manager
  • Identify Social Media Management tools

Who is the course for?

This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.

Who developed the course?

Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, Accenture offers Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres.

What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
  • Learning on FutureLearn

    Your learning, your rules

    • Courses are split into weeks, activities, and steps to help you keep track of your learning
    • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
    • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

    Join a global classroom

    • Experience the power of social learning, and get inspired by an international network of learners
    • Share ideas with your peers and course educators on every step of the course
    • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

    Map your progress

    • As you work through the course, use notifications and the Progress page to guide your learning
    • Whenever you’re ready, mark each step as complete, you’re in control
    • Complete 90% of course steps and all of the assessments to earn your certificate

    Want to know more about learning on FutureLearn? Using FutureLearn

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