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Online course

Digital Skills: Social Media

Learn how to use social media for business, from creating a social media presence to measuring success.

What’s the difference between a free course and an upgraded course?

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests

Find out more

Digital Skills: Social Media

Learn how to effectively use social media for business

Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

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Skip to 0 minutes and 10 secondsHi, I'm Emer and I work in digital analytics. Welcome to the Social Media module. This module has four lessons.

Skip to 0 minutes and 18 secondsThese are: An introduction to Social Media, Social Media journey, Social Media channels and top tips, and Measuring success. By the end of this module, you'll be able to understand what Social Media is and why it's important for your brand or business. You'll be able to understand the journey to establishing an online presence for your brand, which includes setting objectives, selecting your target audience, selecting the right channel, choosing the right messaging, and managing your presence online. You'll be able to understand examples of different Social Media channels and get some top tips for getting started on these. And, finally, you'll be able to understand how and why you should measure the success of your efforts on Social Media.

Skip to 1 minute and 4 secondsThis module is assessed in two ways. At the end of each lesson, there will be a multiple-choice quiz with five questions, which will cover what you learned in the videos. You can use this to check what you have learned. At the end of the module, there is a task, which will go beyond what you learned in the videos and give you the chance to learn even more about Social Media. You can upload this task to the website. We hope you enjoy the Course.

What topics will you cover?

Week 1

  • What is social media?
  • Target groups
  • Social media channels
  • Managing your social media presence
  • Social media management tools

Week 2

  • Social media top tips
  • The importance of performance measurement
  • Social media listening

When would you like to start?

  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Explain what Social Media is
  • Describe how it can be used to build a brand
  • Explain what target groups are
  • Identify social media channels
  • Explain tips for messaging
  • Describe the role of a Social Media Manager
  • Identify Social Media Management tools

Who is the course for?

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Who will you learn with?

Who developed the course?

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.