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Digital Skills: Social Media

Learn how to use social media for business, from creating a social media presence to measuring success.

146,045 enrolled on this course

Digital Skills: Social Media
  • Duration

    2 weeks
  • Weekly study

    1 hour
  • 100% online

    Learn at your own paceHow it works
  • Digital upgrade

    Free
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Learn how to effectively use social media for business

What is social media, and how can it help your business? With this course, you’ll explore these questions and more. You’ll find out why social media marketing skills are becoming essential for all kinds of organisations, as well as some of the ways you can use them.

You’ll explore how you can use social media to create and develop your brand, as well as some of the tools that can help as you do so.

Explore the world of social media management

If you’re wondering what a Social Media Manager does and what responsibilities they have, you’ll find details here. As well as looking at how business social media works, you’ll also discover why it can be so useful.

Whether you’re hoping to get a job in the industry or learn social media best practices, this is the course for you.

Develop your social media skills

You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence.

If you’re searching for social media courses that can get you up to speed with the essentials, you’ve found the one you need here.

Discover some social media top tips

To help you get started with your business social media, you’ll learn about some of the fundamentals needed to run an effective campaign.

As well as looking at examples of different social media channels, you’ll explore some top tips for using them and how to measure success. You’ll also learn about some of the social media management tools that can help you succeed.

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Skip to 0 minutes and 10 seconds Hi, I’m Emer and I work in digital analytics. Welcome to the Social Media module. This module has four lessons.

Skip to 0 minutes and 18 seconds These are: An introduction to Social Media, Social Media journey, Social Media channels and top tips, and Measuring success. By the end of this module, you’ll be able to understand what Social Media is and why it’s important for your brand or business. You’ll be able to understand the journey to establishing an online presence for your brand, which includes setting objectives, selecting your target audience, selecting the right channel, choosing the right messaging, and managing your presence online. You’ll be able to understand examples of different Social Media channels and get some top tips for getting started on these. And, finally, you’ll be able to understand how and why you should measure the success of your efforts on Social Media.

Skip to 1 minute and 4 seconds This module is assessed in two ways. At the end of each lesson, there will be a multiple-choice quiz with five questions, which will cover what you learned in the videos. You can use this to check what you have learned. At the end of the module, there is a task, which will go beyond what you learned in the videos and give you the chance to learn even more about Social Media. You can upload this task to the website. We hope you enjoy the Course.

What topics will you cover?

Week 1

  • What is social media?
  • Target groups
  • Social media channels
  • Managing your social media presence
  • Social media management tools

Week 2

  • Social media top tips
  • The importance of performance measurement
  • Social media listening

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain what Social Media is
  • Describe how it can be used to build a brand
  • Explain what target groups are
  • Identify social media channels
  • Explain tips for messaging
  • Describe the role of a Social Media Manager
  • Identify Social Media Management tools

Who is the course for?

This course is for those seeking to develop their skills in social media for business. If you’re preparing to enter the workplace or looking to change careers, you’ll have the opportunity to learn about social media management. No prior experience or qualifications required.

Who developed the course?

Accenture

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

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What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
  • Do you know someone who'd love this course? Tell them about it...