Skip to 0 minutes and 5 seconds Today, more than half the world’s population uses social media. Do you use Facebook, Twitter, or Instagram to keep in touch with friends or family? Do you instantly check your social media when you wake up to stay up to date with current events? Or perhaps you use social media to follow brands or people you care about. Using social media has become a common daily activity for many of us, but it’s also become one of the most valuable channels for businesses to spread information and share content with millions of people worldwide, all in a matter of seconds. Think about some of your favourite brands and their social media presence.
Skip to 0 minutes and 39 seconds How do they use social media platforms to create trends, engage with their followers, and drive sales? In this course, you will discover how to use some of the most popular social media platforms from a marketing perspective. You’ll find out how to promote campaigns using innovative social media strategies and stay on top of the latest trends in your brand’s industry. You will learn top tips on how to increase brand awareness, connect and engage with your target audience, and turn your audience into customers. We’ll then talk about how to measure social media performance and understand how to improve it moving forward.
Skip to 1 minute and 15 seconds If you want to grow your brand’s online presence, define your target audience, or just learn more about all the different social media platforms out there, then this course is for you.