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Digital Skills: Web Analytics

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

92,656 enrolled on this course

Laptop and printed documents displaying graphs and statistics
  • Duration

    2 weeks
  • Weekly study

    3 hours
  • Digital upgrade

    Free
  • Accreditation

    AvailableMore info
The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Explore the world of web analytics and develop skills to grow your career

What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.

You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.

Examine the importance of business analytics

As you work your way through the course, you’ll focus on how organisations and individuals can benefit from learning analytics.

Running a successful online business often requires a good working knowledge of web analytics, and here you’ll look at some of the essential processes for measuring objects and outcomes. You’ll also learn how web analytics skills can help you to continually improve your product or business.

Discover the power of web analytics tools

You will discover the powerful ways analytics tools can be used, examining concepts including segmentation and benchmarking, and exploring the five steps to creating a measurement plan. You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.

Learn the basics of how to use Google Analytics

As you round off the course, you will learn how to apply web analytics in a business setting, looking particularly at Google Analytics for beginners. You’ll learn how to use Google web analytics for a variety of business-related tasks.

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Skip to 0 minutes and 10 seconds Hello, I am Ana, I work in advanced analytics. Welcome to the Analytics module.

Skip to 0 minutes and 15 seconds This module has four lessons: an introduction to analytics, analytics processes, analytics techniques, and analytics in practice.

Skip to 0 minutes and 26 seconds By the end of this Analytics module, you will be able to: One, understand what analytics is and why it’s important for business. Two, understand the role of web analytics for a successful online business. Specifically, we will look into analytics processes, measurable outcomes for your website, what conversions are, and why continued improvements are important. And then we will look into analytics techniques. These are benchmarking, segmentation, and creating measurement plans. Three, understand the challenges we face when trying to get the right data in reality. Four, understand what Google Analytics is and why it’s a useful tool. This module is assessed in two ways.

Skip to 1 minute and 9 seconds One, at the end of each lesson you have a multiple choice quiz with five questions on videos covered in the lesson. This will help to you check what you have learned. Two, at the end of the module, there is a task you can complete and upload to the site. In this task, you get the opportunity to go beyond what is taught in the videos and learn even more about analytics. We hope you enjoy the course.

Syllabus

  • Week 1

    Analytics basics

    • Getting started

      Welcome to the Web Analytics Course. First, let’s look at staying safe online, and meet the team who will be helping you through the course.

    • Introduction to analytics

      In this activity we will learn what analytics is, look at the different types and find out how they are important for businesses.

    • Web analytics processes

      We will identify the importance of having measurable outcomes and measurement plans, and learn how to use analytics for continual improvement.

    • Reflecting

      Take a moment to reflect on what you've learnt about digital, and share with other learners!

  • Week 2

    Using analytics

    • Web analytics techniques

      We will explore key analytics techniques, such as segmentation and benchmarking, and learn how to create a measurement plan.

    • Analytics in practice

      In this Activity we will consider the data challenges that businesses are facing and look at the online analytics tools that can help with these challenges.

    • Assignment

      Put everything you have learned into practice in this end of Course Assignment.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool

Who is the course for?

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. If you want to learn the basics of web analysis, as well as how to use Google Analytics, this is the ideal opportunity. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Who developed the course?

Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, Accenture offers Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres.

What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
  • Learning on FutureLearn

    Your learning, your rules

    • Courses are split into weeks, activities, and steps to help you keep track of your learning
    • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
    • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

    Join a global classroom

    • Experience the power of social learning, and get inspired by an international network of learners
    • Share ideas with your peers and course educators on every step of the course
    • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

    Map your progress

    • As you work through the course, use notifications and the Progress page to guide your learning
    • Whenever you’re ready, mark each step as complete, you’re in control
    • Complete 90% of course steps and all of the assessments to earn your certificate

    Want to know more about learning on FutureLearn? Using FutureLearn

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